To create the marketing campaign, first we have done the design of the packaging of the product, since in the design of the campaign we will follow the same style and the same aesthetic. We have designed a new product, a summer eyeshadow palette. For this, we have been inspired by the style of Benefit in its products and in its advertising campaigns. We have used images that are retro and vintage. 

This is our design:

For the social networks, we decided to make the campaign in Instagram, in the stories. In each one we have put one of the girls from the make-up palette, as this way it is more interactive (as it is a campaign for social networks) and more importance is given to each one. To do this, they all have a name inspired by names from the movie Grease: for the brunette, Rizzo. The blonde, Sandy and the redheaded Bettie. We've followed the same aesthetic in all three posters, but playing with colors, as our claim is "Color your Summer". That's why each girl tells her friend on the posters "color your and your friend's name". This way there is a cohesion between the three.

For the marketing campaign, we have designed several proposals: 3 types of banner, advertising for social media, and a e-mail marketing.

The first banner is a leaderboard, the second banner is a MPU, And the third banner is a skyscraper.

Finally, this is the newsletter of the marketing campaign, where the launch of the product on June 1 is announced. In addition, a discount is offered for people who visit the website from there.